Are Your Salespeople Talking Too Much at Your B2B Exhibition? Why Listening is the New Selling.

Reading Time: 2 minutes The very word “exhibition” implies a showcase, a presentation. Traditionally, B2B exhibitions were a platform to demonstrate your products, technology, and services – to talk, to explain, to persuade. But in today’s hyper-connected and hyper-noisy world, the game has changed. Serious buyers, those who are advanced in their decision funnel, arrive armed with information. They […]