Privacy Policy
Last updates: 7th September, 2026
Welcome to Helpie!
A. Helpie Event is a b2b prospecting and lead management application software (“App”) that we, Friends of Ambition Advisory LLP, have developed.
B. This App helps b2b trade fair exhibitors such as yourselves capture certain information, including certain personal information, etc. (“Personal Information”) such as name, contact details, organization, designation about the visitors (also interchangeably referred to as prospects, leads, customers etc) to your trade fair booths and elsewhere at an event you may be participating in, similar information about your personnel and the interactions between such visitors and your personnel.
C. The App includes Android and iOS apps bearing names Helpie, Helpie Event or such names that may be decided by us from time to time, websites bearing the urls Helpie.io, Helpieapp.io, Helpieapp.com and other associated websites (“Website”) including subdomains and domain extensions, as may be owned and used by us from time to time
to host all or part of web content such as marketing information, blogs and web applications, including associated data and other elements.
D. This policy (“Privacy Policy”) is intended to inform you, our customers, how we collect, use, and share Personal Information collected by or through the App or our websites
1. Summary
1.1. You will find details of how we use the Personal Information you (our customers) gather using the App or the information collected on the Website, in the section titled “How we use your Personal Information”.
1.2. We generally delete Personal Information you provide when it is no longer needed for the purposes detailed herein; exceptions to this rule and details of our data retention practices are contained in the section titled ‘How long your personal information will be kept’.
1.3. Generally, we do not otherwise share Personal Information provided by you with any third person, but we do use a number of external service providers to power our operations with whom we share certain information; For details about our practices and policy in this regard please see the Section titled ‘Who we share your personal information with’.
1.4. We are happy to answer your questions about any of this – email us at privacy@helpie.io
1.5. This policy is for customers and users of the Helpie Event solution and service. If you are someone who has given their contact details to one of our customers using the Helpie Event service, please see the ‘Use by our Customers’ section below.
1.6. This particular section is only a brief summary of this Privacy Policy; We advise you to read this Privacy Policy carefully as it contains important information in some details on how we collect, store, use and share Personal Information, and rights of Data Subjects (defined herein) in relation to such Personal Information collected via the App and the Website.
2. Applicability of General Data Protection Regulation
2.1. Residents of the European Union (“EU”) should note that this Privacy Policy has been updated in accordance with the requirements of the EU General Data Protection Regulation (the “GDPR”). Depending on the type of information mentioned below, we shall either be Controller or Processors. As per the provisions of the GDPR we shall be considered the Controllers of the Personal Information contained in Prospect Data, Account Data, Log Data and Marketing and Communication Preferences; Whereas we shall be considered Processors in respect of Lead Data, and App Data. The capitalized terms used in this paragraph, have the meaning set forth in the paragraph below.
3. The personal information we collect from you
3.1. We collect the following Personal Information when you provide it to us
3.1.1. Prospect Data: When you register for a service, contact us to request more information on the Helpie Event service, download one of our guides or reach out to us, we collect your name, contact details and the company you work for.
3.1.2. Account Data: Details of your usage of the Helpie Event Website including the reporting and analysis dashboard.
3.1.3. Lead Data: Details of leads you interact which is captured on the App, such as the name and contact details of the lead, organization, designation, discussion etc. Such data is stored on your mobile device with the registered number till the same is uploaded to our cloud servers. However, voice recordings are not uploaded on our servers.
3.1.4. App Data: Details of your usage of the Helpie Event mobile App, including details of the company you work for, your username, and data relating to your activity in the App, such as which trade shows you used the App at, how many leads you collected, what kind of conversations you had with your prospect etc.
3.1.5. Log Data: Technical data from the device on which you install the Helpie Event App, being the device type and operating system version.
3.1.6. Marketing and Communication Preferences: Your preferences as to whether we contact you with promotional information about Helpie Event. We use this to make sure we don’t send you anything you have asked not to receive.
3.1.7. Communications: We will record the fact that you have contacted us (or we have contacted you) and may retain the content of the communication, together with your contact details and our responses.
4. How we use your information
This section tells you what uses we make of your information.
4.1. We use Personal Information in the following ways:
4.1.1. To allow us to operate the App, and the business operations we engage in, including facilitating your use of the Helpie Event dashboard and the App, and supporting any operational or technical queries you may raise.
4.1.2. To use data analytics to improve our Website, products/services, marketing, and user relationships and experiences.
4.1.3. To administer and protect our business.
4.1.4. To deliver relevant Website, blog and webinar content and promotional emails we send to you and measure or understand the effectiveness of them.
4.1.5. We use your Marketing and Communication Preferences to make sure we don’t send you anything you have asked not to receive.
4.1.6. We will also use your information in the event that we need to enforce our terms of service, or to help us defend any legal claims against us.
4.1.7. We may also need to process your data for compliance with a legal obligation to which we are subject.
4.1.8. We may publish your feedback about Helpie Event on our Website or marketing material.
5. The legal basis on which we process your information
5.1. The GDPR requires all organisations that process personal data to have a ‘Lawful Basis’ for doing so. The lawful bases on which we process Personal Information listed above are as follows:
5.1.1. Legitimate Interest: means the legitimate interest of us, in our conducting and managing our business to enable us to give you the best service and the best and most secure Helpie Event experience. We make sure we consider and balance any potential impact on persons whose Personal Information is collected (“Data Subjects’) (both positive and negative) and their rights before we process such Personal Information for our legitimate interests. We do not use Personal Information for activities where our interests are overridden by the impact on Data Subjects (unless we have the consent of such Data Subject or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on Data Subjects in respect of specific activities by contacting us at privacy@helpie.io.
5.1.2. Performance of Contract: means processing Personal Information where it is necessary for the performance of a contract between you and us or to take steps at your request before entering into such a contract.
5.1.3. Legal Obligation: means processing Personal Information where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
5.1.4. Consent: Data Subject’s affirmative consent to particular instances of our processing Personal Information.
6. Cookie settings
6.1. How Helpie Event uses cookies
6.1.1. Cookies are small text files that can be used by web sites to enhance the visitor experience and make it more efficient.
6.1.2. Our Websites do use some non-essential cookies. We use this to gain useful knowledge about how the sites are used so that we can keep improving them for our users. Without the knowledge we gain from the systems that use these cookies we would not be able to provide the services we do.
6.2. Cookies we use
6.2.1. We use a variety of our own and third party services on our Website that set cookies (within the Helpie Event dashboard these cookie rules are not applicable, and the cookies set there are essential to the use of the product). These change from time to time, but the key ones are:
- Google Analytics – a broad statistical tool that allows us to check the volume of traffic, and non-personally identifiable information about our visitors, such as average length visit across all visitors.
- Helpie Event Sessions – we store information to help remember your preferences. These are not shared with us, simply set to enable us to keep continuity between pages.
6.2.2. If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. You can access them through some types of browser. Search in your cookie folders for ‘www.helpie.io’ to find our cookie and the Google Analytics cookie if you wish to delete them.
6.2.3. More information about cookies, including how to block them on all sites or delete them, can be found at AllAboutCookies.org.
7. What happens if I say ‘no’ to allowing cookies in my browser?
7.1. Will the site still work?
7.1.1. Some parts of the Website will still work and you will be able to get the information you need from the Website, however some aspects may not work as expected.
7.1.2. For example if we begin to tailor the content to your interests as expressed by your browsing behaviour this depend on cookies. If you have declined cookies then this kind of service will not be available to you.
7.2. What is the impact for helpie.io?
7.2.1. If you decline cookies then we will not be able to count your site usage in the statistics that we gather about use of the Website.
7.2.2. If you decline cookies then your Website usage won’t be counted and measured in this way so we won’t be able to take your actions into account when analysing data and seeking to improve our service based on that analysis.
8. Who we share your personal information with
8.1. The Website may contain features or links to web sites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy and security, even if accessed through the Website. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through the Website. We encourage you to learn about third parties’ privacy and security policies before providing them with information.
8.2. We use the following service providers to help us process Personal Information: 8.2.1. Our hosting service provider Amazon Web Services;
8.2.2. Third party CRM system for recording prospect information and managing our sales and marketing process;
8.2.3. Gmail for email communications;
8.2.4. Google Analytics;
8.2.5. TechStalwarts Software Development LLP-Development and Application maintenance partners;
8.2.6. Additionally, we may disclose your data to third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use the Personal Information in our possession / control;
8.2.7. We may share Personal Information with other companies in the Friends of Ambition group of companies, to provide the Helpie Event service and for internal administration purposes, as well as with a small pool of trusted professional advisors in order to obtain advice, our advisors are all bound by professional codes of conduct as well as obligations of confidentiality;
8.2.8. We may also share Personal Information where we consider it is required as follows:
– to comply with applicable laws, regulations or any judicial order
– to enforce our contractual rights under our terms of service or otherwise
– to protect the security, rights, privacy, safety and property of Friends of Ambition Advisory LLP, Helpie Event, of you, or of others.
8.2.9. We will not share any Personal Information with third-parties for their direct marketing purposes to the extent prohibited by California law. If our practices change, we will do so in accordance with applicable laws and will notify you in advance.
8.2.10. Please note that your organization would appoint an administrator (in relation to the App and the Helpie Event Services used by your organization as a whole). This administrator, would be provided access to the Lead Data and App Data collected by you through/ using the App.
8.3. Use of AI Service
We use third-party AI service providers to power certain features of Helpie Event. Specifically: Anthropic, PBC (“Anthropic”) is used to generate automated event reports for our customers. To produce these reports, aggregated event data — including first names, company names, and job titles of selected leads — is processed by Anthropic’s Claude AI.
No last names, email addresses, phone numbers, card images, or other contact details are shared with Anthropic as part of this process.
Google LLC (“Google”) is used to enrich business card scan data through its Gemini AI service. Card images captured through the Helpie Event app may be processed by Google’s Gemini AI to extract and improve contact information accuracy. This processing occurs on a per-scan basis and is limited to the content of the scanned card image.
Neither Anthropic nor Google uses data processed on behalf of Helpie Event to train their AI models. Both providers are SOC 2 Type II certified. Their respective data processing commitments are available at anthropic.com/legal/ and cloud.google.com/terms/data processing-addendum.
9. How long your Personal Information will be kept
9.1. We retain Prospect Data for as long as we are in contact with the prospective customer and for 13 months thereafter. Our service is new to a lot of companies, the prospects do come back to us after long periods of time of no contact in order to sign up for the service as they were attending few shows, and we will retain some of the data in our CRM, so that we can pick up those conversations quickly, unless you tell us you don’t want us to contact you anymore.
9.2. We retain some of the Account Data (such as customer employee names, contact details, job title) for the duration of our provision of the services to the customer and in our internal systems for up to 24 months thereafter, to allow for providing the service to returning customers. Where a departing customer requests that this data is deleted sooner, we would of course accommodate such requests.
9.3. We retain App Data and Lead Data or the duration of our provision of the services to the customer.
9.4. We retain Log Data for as long as we provide services to you and 90 days after.
9.5. We may retain information on your Marketing and Communication Preferences for a reasonable period after you expressed interest in our services in order to send you updates, let you know about the new features you might be interested in, etc. Occasionally, we may contact you to make sure that you are still interested in being subscribed to these communications. We will hold your information until you tell us you no longer wish to receive any communications from us.
9.6. We may retain financial / transactional information about our dealings with your organization for as long as required by the law applicable to us.
10. Cross Border Transfer of your information
10.1. We may transfer your Personal Information to third party service providers, which are located outside India and the EEA. We do this to help us provide and promote the Helpie Event service and to help us engage with our customers and prospective customers.
10.2. Such countries may or may not have same data protection laws of the European Union. Any transfer of your Personal Information will be subject to appropriate safeguards as permitted under the General Data Protection Regulation or India Law, that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your Personal Information.
11.Use by our customers
11.1. Our customers use the Helpie Event service to create customized data modules to capture information of Prospects from those who consent to provide it to them. We do not control the content of those modules, or the information that our customers use Helpie Event to collect. That information belongs to our customers, and in the language of data protection laws, they are the ‘data controller’ of it. They process it in accordance with their own privacy policy (which should be available for viewing before the information is captured) and is not subject to this Privacy Policy. We process the information on our customers’ behalf as ‘data processor’, and do not retain any personal data collected by our customers for our own purposes, except for the purpose of analysis. We have no direct relationship with any person from whom our customers use Helpie Event to obtain personal data. We are not responsible for our customers’ use of information they collect on the Helpie Event service. If you have any questions or comments about the use by an Helpie Event customer – or you wish to exercise your rights as a data subject in respect of processing of your data by an Helpie Event customer – please contact the customer. We will be pleased to assist them in any valid request from you in respect of your exercising your rights as a data subject, but as a ‘data processor’ we will refer to the customer any such requests that come direct to us.
12. Your rights
12.1. Under the General Data Protection Regulation Data Subjects have a number of important rights. In summary, those include rights to:
12.1.1. access to your Personal Information and to certain other supplementary information that this Privacy Policy is already designed to address
12.1.2. require us to correct any mistakes in your Personal Information which we hold 12.1.3. require the erasure of Personal Information concerning you in certain situations
12.1.4. receive the Personal Information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
12.1.5. object at any time to processing of Personal Information concerning you for direct marketing
12.1.6. object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
12.1.7. object in certain other situations to our continued processing of your Personal Information
12.1.8. otherwise restrict our processing of your Personal Information in certain circumstances
12.1.9. be notified in case of data breach concerning your Personal Information, if it affects your rights and liberty
The aforementioned rights are available to Data Subjects against controllers. Where we act as a Controller, reaching out to us would be enough for us to help you, however, where we are the Processors, we would need to obtain instructions from the Controller before we can act on your request.
12.2. If you would like to exercise any of those rights, please:
12.2.1. email us at privacy@helpie.io,
12.2.2. let us have enough information to identify you, and
12.2.3. let us know the information to which your request relates, including any account or reference numbers, if you have them.
12.3. If you would like to unsubscribe from any promotional material we send you, you can also click on the ‘unsubscribe’ button at the bottom of the email.
13. Keeping your data secure
13.1. We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the data in our possession. This includes, for example, firewalls, password protection, encryption (in certain cases) and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet.
13.2. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such data may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your Personal data has been compromised, please contact us as set forth in the “How to Contact Us” section.
13.3. If we learn of a security systems breach, we will inform you and the authorities of the occurrence of the breach in accordance with applicable law.
14. Data of children
14.1. Our Website and services are not intended to target any persons under 16, and we do not knowingly collect data of children under 16.
14.2. If you think we have collected or are processing information about a person under 16, please contact us at privacy@helpie.io so we can investigate and delete this data.
15. Changes to this Privacy Policy
15.1. This Privacy Policy was last updated on 7th September 2026.
15.2. We may make changes to this Privacy Policy at any time, please ensure you check it periodically. Any material changes to this Privacy Policy will be notified to you via email, or as a Website or in App notification.
15.3. Please revisit this page periodically to stay aware of any changes to this Privacy Policy, which we may update from time to time. Your continued use of the App and our service in relation thereto, after the revised Privacy Policy has become effective indicates that you have read, understood and agreed to the current version of the Policy.
16. Limitation of Liability
16.1. To the extent permissible under the law, we shall not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, data, information, or other tangible or intangible losses (even if we have been advised of the possibility of such damages), arising out of this Privacy Policy or the Terms and Conditions, on your use of the App, the Website or our services.
17. Governing Laws and Disputes
17.1. This Privacy Policy shall be construed and governed by the laws of India without regard to principles of conflict of laws. Any dispute arising, between you and us shall be submitted to exclusive jurisdiction of the courts in Mumbai.
17.2. For any EU residents, this Privacy Policy shall be governed by the provisions of the GDPR.
18. How to contact us
18.1. Please contact us if you have any questions about this Privacy Policy or the information we hold about you.
18.2. If you wish to contact us please send an email to privacy@helpie.io or write to us at A-401, Ashok Towers, Dr B A Ambedkar Road, Mumbai-400012, India.